However, the way they are currently designed, voice assistants enable and even encourage certain stereotypes and social behaviors in their users. These assistants, which include Amazon’s Alexa, Apple’s Siri, and more, are not just computers they have voices and personalities, and we develop social relationships with them just like we do with real people. In 2019, there were a staggering 3.25 billion digital voice assistants in use across the globe, a figure that is predicted to rise to 8 billion by 2023.
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